Why Train the Boys

The Train the Boys Initiative, which kicked off in March 2017, was launched as a vision to raise awareness and build support for boys and their parents.

This was borne out of the observation that the boy-child is often neglected when it comes to home training and in acquiring many other life skills. A lot of focus and demand is usually placed on grooming the girl-child, resulting in having men who really cannot fend for themselves when they get into the stages of their life when they are meant to be independent.

From the outset, many people felt the passion and goal behind the Train the Boys Initiative were misplaced. This was because they thought the campaign was an attack on men. A careful look will reveal that this is not the case. From our research and the number of years our Founder has spent working with children and teenagers, she observed that the issue can be traced to the boy-child upbringing. This is the reason the campaign is focused on young boys from the formative years through teenagehood.

Since 2017 when the campaign launched, we have made progress by organizing several active sensitisation campaigns both offline and online. This campaign has also gotten the attention of various stakeholders, resulting in the spread of the Boys Coaching Alert campaign at different organised programmes as well as via traditional television and on various online platforms.

As a result of these campaigns, we have been able to reach out to many parents who have become more conscious and dedicated to raising their boy-child just as they would do for their girls.